the United States has witnessed a significant evolution in pet ownership trends
- Noriko Osawa
- Mar 22
- 1 min read
In recent years, the United States has witnessed a significant evolution in pet ownership trends, particularly concerning cats and dogs. This shift reflects changing societal attitudes and advancements in pet care.

Pet Ownership Statistics
As of 2024, approximately 82 million U.S. households own pets, marking an increase from 73 million in 2010. Specifically, 44% of households have dogs, up from 39% in 2010, while cat ownership has seen a slight decrease from 33% to 30% during the same period.
Humanization of Pets
A notable trend is the "humanization" of pets, where animals are increasingly viewed as family members. This perspective has led to higher spending on premium products and services, including specialized diets and wellness treatments. The pet industry's revenue has grown from $90.5 billion in 2018 to an estimated $143.6 billion in 2023, reflecting this shift.
Health and Wellness Focus
Pet owners are now more attentive to their pets' health, leading to a surge in the pet supplement industry, valued at $1.9 billion in 2021 and expected to grow further. Popular supplements include Omega-3s and probiotics, aiming to enhance pets' overall well-being.
Technological Innovations
Advancements in technology have introduced products like AI-powered wearables that monitor pets' health and behavior, smart feeders, and interactive toys, enhancing the quality of life for both pets and their owners.
Sustainable and Organic Products
There's a growing demand for organic and sustainable pet products, including eco-friendly toys and , as environmentally conscious consumers seek products that align with their values.
These trends underscore a deeper bond between Americans and their pets, influencing the pet industry's growth and the development of innovative products and services.
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